Cosmetic brands are often experimenting with their packaging, and they often contemplate choosing an ideal type of container for their cosmetic products. For instance, with the saturation of cosmetic products in the industry, there is a need for cosmetic manufacturers to emphasize on the importance of packaging to differentiate themselves from other brands. Therefore, they should be pattern of similarity between the packaging of cosmetic products.
For instance, the use of aluminum and plastic material is quite popular in the cosmetic industry, and the manufacturers often switch their components between aluminum lip-gloss and plastic lip-gloss containers for their products. In a cosmetic industry, effective packaging focuses on making a good impression on a customer, and many cosmetic manufacturers strive to create products that would appeal to a consumer.
While, there are perks to using plastic packaging for lip-glosses, several manufacturers are gravitated towards using aluminum packaging or, even glass components for their products. Metal add a luxurious appeal to a product, and it contributes to the functional appeal of the product.
Pros & Cons of Plastic and Aluminum
While, cosmetic manufacturers swear by the reliability and cost-effectiveness of plastic components—there has been a shift in the cosmetic industry that has enabled the makeup producers to use aluminum for their cosmetic’s packaging. Let’s have a look at the pros and cons of each material type individually:
Aluminum material for Packaging:
The use of aluminum as a packaging material/component has become common in the cosmetic industry. In addition to imparting a luxurious appeal to the product, aluminum is a recyclable material, and it is effective in terms of its cost, consistency, and sustainability.
Pros:
- Aluminum a lightweight material, which allows the manufacturers to save up on the shipping costs and production costs.
- Aluminum components are compliant with FDA, ISO, and EU requirements, which help with improving the lifespan of the product.
- Aluminum is easy to procure, and it can be recycled for sustainability purposes.
- Aluminum product looks luxurious in a vanity/makeup box.
- Many customers prefer aluminum components in comparison to plastic components .
- It doesn’t absorb chemicals or product ingredients from the lip-gloss.
Cons:
- When using aluminum for product packaging, a manufacturer should make sure that the material complies with international packaging standards.
- Aluminum components are susceptible to corrosion, which could tamper with the quality of the product in the container.
- Aluminum is expensive than plastic, so use aluminum container packaging will increase the cost of cosmetic brands.
Plastic material for packaging:
Some manufacturers prefer using plastic material for beauty packaging, and it is considerably lighter in weight in comparison to aluminum components. The lightweight properties of the component results in less manufacturing costs, and it also makes the material safer for shipment purposes. In comparison to aluminum components, plastic components are comparatively corrosion-resistant, and it could be modified to meet the aesthetic preferences of the consumers.
Pros:
- Plastic is a cheaper and accessible alternative to aluminum.
- Plastic components are immune to corrosion, impact, breakage, and dents.
- Plastic components are easier to handle and package for shipping purposes.
Cons:
- Plastic is not a biodegradable material; therefore, only 9% of plastic is decomposed in a landfill. If a cosmetic brand claims to offer “biodegradable” or “eco-friendly” products then, it should steer clear from using plastic material.
- Plastic components look tacky and cheap.
Beauty Packaging Is Important for Promotion
Makeup users or, cosmetic consumers have become more aware of what they are bringing to their vanity, and they are making informed decision regarding their cosmetic purchases. Now, consumers are demanding for products with a better packaging, and they make their first impression about the product based on its packaging alone.
If the packaging of the product is not appealing enough to them then, they would move on to find a product with a desirable and luxurious packaging. For instance, if you are a high-end cosmetic brand then, using plastic packaging would cheapen the impact of your brand; therefore, you should consider using alternatives for your products.
On the contrary, if you are offering affordable or “drugstore” products to your audience then, using plastic packaging would make an excellent option for your products. What’s even better—you can use aluminum packaging for adding a “luxe” appeal to your products. Your customers would be delighted to purchase “affordable luxury” from your brand.
With that being said, beauty packaging plays a crucial role for the promotion of cosmetic products to its audience, so cosmetic companies should be careful when choosing a packaging for their products.
Choosing the Right Material for Your Cosmetics
Whether you are gravitated towards choosing plastic packaging for your products or, aluminum packaging then, you should evaluate the factors of both types of materials and then, choose accordingly. If you want something new and refreshing for your brand then, you should opt for aluminum packaging and you would notice a pleasant reception amongst your audience.
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