A lot of thoughts go into the making of lipsticks, in deciding its shades and ultimately in planning its finish. Similarly, ruminating the perfect packaging for a lipstick product is vital for its launch success. Tube shape, among them, is one such aspect, determining achievement of marketing goals for a manufacturer or a retailer. If you are involved in the lipstick-manufacturing business, disclosed here are a few tips and tricks that would help you decide between a square and round-shaped tube for your target audience. Read on to discover the pros and cons of each design.
Pros & Cons Of Round Lipstick Tubes
If most of your product lines comprise of this traditional option, you might just be at luck, or maybe not. Let’s check.
Thumbs Up:
- It offers a better grip over the cosmetic product at the time of applying.
- For manufacturers, utilising the automated technique, labelling of round-shaped tubes, take away much of time and stress, leaving behind a hassle-free process for you.
- Accidental drops, especially from clumsy hands, are minimised to a great extent when using lipsticks having an edgy tube.
- A traditional choice, recognised and loved by all.
Thumbs Down:
- Going with the trend would mean switching to edgy shapes, where round ones are termed ‘clichéd’.
- Standing out amidst your peers would be tough for a brand that chooses to go for a traditional round-shaped lipstick tube.
- Stacking it with other cosmetic products is a little difficult, as it tends to slip or roll off easily, given its curved edges. Take a cue from the image below.
- Hardly supports hand-labelling for brands that choose to follow the manual manufacturing technique.
Pros & Cons Of Square Lipstick Tubes
On the contrary, if you are more into the current trend and have chosen right-angled or cubic moulds for the lipsticks that you sell, here’s how it might prove beneficial or detrimental.
Thumbs Up:
- If you are aiming to draw the attention of the crowd, edgy shapes in lipstick tubes might just be in luck.
- It shall act as a distinguishing feature to your line of cosmetic products, including a girl’s favourite- lipstick.
- Apart from being aesthetically pleasing, these are easily stackable in make-up bags, having a separate compartment for this make-up essential.
- Never rolls off a dressing table onto the floor. Take, for instance, the lipstick depicted below. Carelessly leaving it on a messy table-top would never rob you of mental peace, as it would stay intact.
- At the time of shipping, these fit well into a box, reducing hassles to the minimum.
- Supports labelling of products using the automated technique.
Thumbs Down:
- It’s difficult to get a firm grip over lipsticks encased in edgy designed tubes.
- Not much popular among the elderly, who choose to stick to traditional shapes in lipsticks.
How To Choose a Right Shape
Designing the shape of a lipstick or lip balm container mould might seem trivial to all, but to producers and retailers, every detail counts. Be it size, weight, finish or shape, everything has to be taken into account at the time of manufacturing, to figure out a perfect one that would excel in the market. Here are two considerations at the time of manufacturing to steer you in the right direction:
If you are new-comer or a fresh entrant into the cosmetics market, introducing square designed tubes in lipsticks might just help you steal the spotlight.
For those who have strengthened their position in the marketplace, experimenting with round-shaped lipstick containers might just mean working on an all-inclusive collection, altogether.
Weighing all the pros and cons of both the round and square designed lipstick tubes might bring you to the conclusion that the latter fares well in every respect, but it transpires to a different outcome altogether. At the end of the day, it all comes down to customer preference. If the target audience is young and follows trend ardently, square-shaped tubes would be the ultimate choice.
But, if classic styles are what they adore the most, then lipsticks enclosed in round moulds would serve the purpose best.
Amidst all this, it would be unfair to disregard product labelling, as it plays a vital role in packaging. While round ones are easier to label mechanically, square designed lipsticks prove a tad difficult.
Another justification strengthening one’s choice of right-angled lipstick container tubes crop up from the nature of the crowd. Since cosmetic products and make-ups are more common in youth, who are always on the run, supplying them with square-shaped tubes would suffice. This would not only match well with their impetuous nature but also prevent accidental falls, even when they leave it carelessly lying on their dressing table.
Finally, the recommendation to every manufacturer or retailer, planning to launch a new lipstick collection into the market would be to know your target audience closely. Depending on their tastes and preferences, shape up the tubes of your season’s lipstick collection carefully, and we bet, your journey to success would be seamless. Go ahead, & let us know your valuable feedback!
