It’s no secret that one-third of the landfill waste comprises of plastics, used up in the making of packages for personal care and beauty products. These take up almost thousands of years to decompose. Consumers are vigilant of the same. Thus, expressing their preferences in favour of eco-friendly packaging. In response to the same, cosmetic brands need to switch to biodegradable and recyclable packaging, not just in terms of raw materials going into its making but also from a box shape perspective.
The article here points out the same trend in details, shedding light on the types of eco-friendly packaging products that are earth-friendly and ending with an exemplary cosmetic makeup packaging supplier, setting an example to all its peers. Interested? Read on.
Eco-Friendly Is The Trend Of Cosmetic Packaging
You are absolutely on point if you have guessed ‘Eco-friendly’ as the latest trend of the cosmetic industry. It might not be associated with beauty but definitely an attempt to save our beautiful planet – Earth from the clutches of single-use plastics.
Owing to this sudden change in customer tastes and with green in everyone’s lips, renowned cosmetic brands like Dior and Garnier are shifting to sustainable packaging. The latter, in an attempt to do so, has already merged with the recycling companies – TerraCycle, RemiCruz and DoSomething.org to promote their sustainable practice. Others too need to follow their foot-steps and stay committed to such ethical goals to save the planet from sinking into an ocean of plastics. Miscellaneous other brands who have pledged to stick by their sustainability commitment are Juice Beauty, Tata Harper, Lush and Aveda.
What Kind Of Packaging Products Are Eco-Friendly
Packaging products that come up in a square shape, using up 40% less resin and taking up not much shipping space, usually prove more eco-friendly than others. Apart from efficient packing, things like the absence of toxic materials and the extent to which energy is consumed in the manufacturing of boxes, speaks volumes about the planet-friendly attributes of packaging products. The lesser the energy consumed, the better the item.
PFP (Plant Fibre Polymer) in boxes is another such element boasting the eco-friendly side to a product. Others determining the same are organic composition and renewable farm by-products. Overall, the idea is to eliminate fuel-based ingredients responsible for carbon emissions at the time of manufacturing or disposal.
Another ingredient, which makes up tubes is high-density polyethylene (HDPE). The presence of the same ensures nature-friendly outcomes, typically in the form of a sustainable packaging product. You can get a cue of how such tubes appear from the image below.
Choose a Cosmetic Packaging Supplier
One of the packaging suppliers that have set up a standard in eco-friendly packaging in the cosmetic industry is WWP.
By specialising in PFP component in all its products through farm by-products such as coconut shells, bamboo, sugarcane and other biodegradable components, it has earned goodwill within the industry. Not just this, it has etched a reputation in the minds of customers by eliminating fossil fuel-based ingredients from all its packaging products. What further augments its international stature is the intensive use of varying organic pigments to provide colour choices to all. In a way, it’s meeting the heightened demand for nature-conscious items without violating quality and efficacy standards.
VISIONPACK Provides Eco-Friendly Packaging Solution
Visionpack, a cosmetic packaging supplier, largely works with PET plastic bottles, which is a substantial type of thermoplastic polymer, carrying the “environmentally friendly” tag. In case you are unaware of what PET stands for, it’s Polyethylene Terephthalate – a common yet sought-after package, used up by eco-conscious cosmetic brands to rise the success ladder without leaving its adverse impact on the community around.
Coming back to Visionpack, it manufactures the same type of container in bulk for containing shampoo, skin-benefiting lotions and other skincare liquids. What’s more, it accepts customisation on all its lipstick tubes, mascara bottles, thereby supporting cosmetic brands to work on the aesthetic appeal, besides the eco-friendly element. Check out one of its tailored containers:
Apart from the usual physical features, like 18 mm calibre and a professional surface finishing, it amazes users with its strength and transparency. Choosing PET labelled bottle only indicates a cosmetic brand’s support for recyclable things. The same goes true for Visionpack! By embracing eco-friendly packaging solution, not only has it spoken volumes about its unique choices but has also inspired the crowd to switch to the same. By collaborating with renowned brands in the cosmetic industry, it’s helping them make a difference through quality products that are both inexpensive and shatter-resistant, apart from being lightweight and resealable.
Taking everything into consideration, it’s clear that cosmetic brands are making an effort to incorporate the eco-friendly element to their products. If you are willing to make it big in the cosmetic world, do take note of PET plastics, efficient packing through square-shaped boxes and so on. Believe us, there can be no barrier to achieving success by taking this route!
