Packaging is an important element in the retail environment as it plays a significant role in enhancing product quality, brand value, and customer experience. New Cosmetic packaging also needs to meet certain requirements with respect to safety, security, and regulatory standards. Innovative containers are now a pivotal need for cosmetic manufacturers to ensure that the products they sell remain competitive.
Visonpack is a leading cosmetic packaging manufacturer in China that specializes in designing bespoke, innovative containers. Where there is a constant need for unique and attractive packaging in the beauty industry, this brand has brought to life quintessential ideas to give beauty brands much-needed individuality in the global markets. Here are some of the iconic packaging styles from the Visonpack catalog that marks as an exemplar of their expertise!
The Visonpack Working Philosophy: Custom Innovations for Maximised Product Value
When it comes to custom cosmetic packaging, Visonpack is perhaps one of the best manufacturers that understand the core needs, trends, and evolution of the markets.
With over 400 different molds, producing unique and versatile cosmetic container shapes and forms for lipsticks, lip gloss, eyeshadow, and the plethora, the manufacturer also offers OEM and ODM services, allowing customization of molds for their clients. This means that if a client wants a completely out-of-the-box package design, they can do so with the help of the Visonpack product designers.
Clients can break the ice by sending over a drawing or sketch of their idea and creating the container design from scratch. Based on the final samples of design, the quotation is finalized and then production can start. Usually, the first orders go for a bulk consignment of over 30,000 containers.
The Must-Have Cosmetic Packaging Styles from Visonpack
The Visonpack catalog features a massive range of beauty packaging, including lipstick and lip gloss tubes, foundation and cream containers, mascara tubes, powder cases, and many others. The primary materials this company works with are ABS, Aluminium, and PET.
When it comes to custom package colors, shapes, surface finishing, and printing personalization, brands are spoiled for choice. Below are some of the coolest picks from the Visonpack cosmetic containers catalog based on their super appearance level.
Image Source: https://www.visonpack.com/product/wholesale-makeup-eyeshadow-palette-packaging/
Eyeshadow pallets are more commonly available in the market with multiple shades in a single box. But many times consumers are looking for only one or two shades, and they are unwilling to pay for the entire pallet. This product design gap is identified by Visonpack and they came up with a minimalist solution – the custom eyeshadow case is here to stay and a highly appreciated product by this manufacturer. A slick and slim case with an extra-large mirror, it is available in Aluminum and Plastic materials, beauty brands can get ample customization options for size, capacity, color, and logo/label printing.
Colorful Pen Shape Lipstick Container
Image Source:
https://www.visonpack.com/product/visonpack-pen-shape-empty-lipstick-container/
For most of its part, lipstick container designs are always something chic, and metallic and usually feature the colors, black, red, and golden! Such designs are only radical since it adheres to the conventional philosophy of branding in beauty packaging. But many times conventional designs end up looking very similar to other products on the shop shelf. Now, this is not the first time that a crayon-shaped lipstick tube has entered the market, they are quite a popular item across the world. But this particular design by Visionpack stands out in the crowd for its fresh and lively color combination and easy-grip blunt edge details that largely caters to the young generation and teens. The cuteness of this product is over-the-top as custom packaging for lipstick. Available in Plastic and Aluminum materials, this container can come with silk printing, hot stamping, metalization, or UV coating.
BB Cushion Compact Pressed Powder Case
Image Source:
https://www.visonpack.com/product/empty-bb-cushion-compact-pressed-powder-case/
The grip is an essential factor for designing cosmetic containers. Nowadays, powders and compacts do not sit still on the dresser of ladies. The product is required to be more travel-friendly and the closures should be sturdy enough to withstand rough use. This powder case tops the list of the easiest to handle category! The suave glossy black is the most iconic design, but there are ample options for color customization. The shape of this compact case is uniquely squarish with blunt edges and space for quite a big mirror.
Image Source
https://www.visonpack.com/product/cosmetic-packaging-girl-design-plastic-empty-eyeliner-tube-el019/
There is a big market for beauty products for young adults, catering to high-school students and college-goers. Makeup is a growing craze among teens. Cosmetic brands have experimented with cartoon characters, toys, and fun packages that cater to the young client base and that has proven to be an effective marketing strategy. This Chinese girl eyeliner container designed by Visionpack is one of the most enquired products. You can get a wide range of customizations for color, size, and material.
Branding Essentials and Choosing The Perfect Packaging for Beauty Products
Investing in the right packaging for beauty products comes from branding values. Now, many times, the phrase “branding” sends the message about marketing from a visual standpoint. But the truth is that marketing is just a part of branding.
A brand is more than just a company. It is only recognized but also trusted by customers. Branded products go way beyond the perceptions of how a product “looks” on the shelf of the supermarket, and have more to do with how the product feels in terms of experience.
So when it comes to beauty product packaging, it should be appealing and have a unique selling point. Factors like ease of use, eco-friendly materials, recyclables, packages that cause the least wastage of rescue cosmetic products, damage-proof surfaces – consider these things when choosing your options.
It’s not just about choosing a pretty package…it’s about creating an effective selling tool that will make people notice your beauty brand and appreciate it after use, so they’ll buy again. If you’re new to the business of cosmetics, speak to the experts like Visonpack to have an insight into what options would work for your brand.
