The color of cosmetic containers for lipsticks, mascara, eye pencils, all such variants can be customized, including the cosmetic tube cap or lid, the body of the bottle, and even the brush. All you need to do as a customer is provide Pantone color or send the sample for reference to the manufacturer. But before you do so, you need to know how color plays a pivotal role in the branding of your cosmetics and how to choose the best designs. That is what this article is going to enlighten you about.
In advertising and retail sales, color psychology plays a pivotal role. Consumers are influenced by package color, which may either attract or repel them from your goods. And the fact rings true for Cosmetic Packaging most vividly. Because cosmetics deeply impact the vocabulary of glamour. Many times it is because of the attractive packaging that the price of a cosmetic product increases manifolds and gains more brand value.
Read on to know more about color choices in custom packaging for cosmetics and skincare, along with professional advice on how to create a distinct package design, things to consider when choosing a manufacturer, packaging essentials of international shipping, and lots more.
The Role of Colors in Cosmetic Packaging
There are two parts of packaging for any product and that applies to cosmetics too – the first part is the primary container that holds the content, which in this case, should be the lipstick tube, eyeliner bottles, eyeshadow cases, and so on. The second is the box or wrapper in which the container is often enveloped in. The secondary packaging is not a necessity as such for cosmetic packaging, but most big brands have them for added security of the primary package.
Now coming back to the color customization part, at first you need to determine whether your cosmetics come in only the primary package or with the secondary package. Because you need to coordinate the colors, branding strategy of both secondary and primary coverings as an overall product design.
Trends Of Cosmetic Packaging in China Are So Much About Color
Every cosmetic packaging manufacturer in China identifies and follows the effects of color psychology. Below are some of the most common color choices for cosmetic containers and how they symbolize your brand.
● Black
Suave. Chic. Mysterious.
The blacks are always the most striking containers on the shelf. Black symbolizes a more expensive and weighty appeal and communicates a greater perceived value. It also inspires a sense of sophistication and mysticism. Chanel’s Rouge Allure range of Lipsticks is a shining example of the concept.
The 2020s brought a new trend, which sees more and more eco-conscious cosmetics brands using black glass bottles and tubes with white minimalist labels featuring capitalized, spaced fonts. It is a distinct style typical to the vegan, eco-friendly, artisan crowd. Even if one sees such products from far away, one can tell that this kind of packaging means something about sustainable products. But black also means darkness, and they are hard to spot in dark zones. Sometimes black containers with metallic embossments are hard to read. Now, let us have a look at the other options.
● Gold and Silver
Glamour. Luxe. Festivity.
After black, metallic colors are the most popular choice for luxury lip gloss containers, mascara containers, and also fragrances. While more elite brands have been choosing metallic colors on ABS and plastic materials, over the years, many luxury brands opt for real metals like stainless steel or alloy. Metallics are also the most significant combination to go with black containers. Lipstick tubes looking like golden bullets have been the most iconic symbol since the 1950s.
● White
Clean. Simple. Pure.
White is more appropriate with drug-store products, carrying forward the messages of clarity and simplicity. White containers are easy to read, and given the fact that many times cosmetic containers are tiny, white containers are easier to read. Usually, when it comes to lipstick tubes, mascara, and eyeliner containers, it largely features vibrant, metallic, or black colors to enhance the glamor factor. White is more appropriate for skincare products, shampoos, moisturizers, and lip balm containers. Nowadays, colors are more widely used in cosmetics containers, and white comes as the choicest background color to enrich colorful fonts, logos, icons, etc.
The most popular color scheme for cosmetic containers is to have contrasting colors that can be distinguished from complementary hues. This concept is followed to create better visual communication. While black, gold, and metallics have been the first choice for generations, for more serious, luxe products. Nowadays, many new brands are using colors to cater to the young generation with bold pink, red and orange lipstick containers in primary colors.
So choosing the color based on the range of your cosmetics and the target audience makes more sense. Custom shapes are also a fad, with more fun and crafty containers, cartoon characters, animal shapes, easy-grip shapes, and lots more. This is the moment for dynamic ideas to shine, and the options are no more limited to square or round cosmetic packaging.
Things To Consider When Selecting Custom Packaging Manufacturer for Cosmetics
So now that you know how color psychology makes a big deal for packaging cosmetics, here is what you need to know about how to partner with the right manufacturer.
● How The Process Works
The customer needs to provide the Pantone color or send the sample back to the manufacturer for reference. Then comes the process of planning essentials that are supposed to belong to your own logo on the empty lipstick or lip gloss tube, mascara eyeliner container, etc. and you can eventually get your containers shipped to your location.
● Consider Extended Gamut printing
Consistency, intricate detailing, brightness, and specialty inks are all important considerations when creating eye-catching packaging. For brands that make custom packaging, this facility is a great thing to offer. While spot-inking with four colors is the traditional process, the new and amazing Extended Gamut (EG) printing formulae have the better capacity to produce more distinctive custom colors in variant shades. Through these formulae, printers can achieve more than 90% of Pantone Matching System (PMS) colors with better precision than the traditional four-color process.
● Understanding Surface Technology and Materials
Different colors and surface technology make your packaging have different levels of quality. So while you budget the packaging services, you need to consider the long-term impact of choosing the materials that your manufacturer is providing. Today, China is a market leader in cosmetic packaging with international shipping, serving the beauty industry across the world. Chinese-made containers are imported by brands in the US, UK, and the Middle extensively.
Nearly 85% of Buyers of Cosmetic Items Make Choices Based on Package Color
According to Visionpack, one of the leading cosmetic packaging manufacturers in China, almost 80% of their clients use new packaging upgrades as an essential part of marketing. Nearly 85% of buyers opine that color is often the main reason for them buying a certain cosmetic and the fact that the most significant feature through which they recognize a brand is through its color.
So now you know how the color of your cosmetics packaging can make or break the brand image. It is a good time to aim for them, with the help of a reputed cosmetic packaging manufacturer.
