Packaging is one of the key aspects to influence the sale of glamour-oriented products off the shelf. And in skincare & cosmetic packaging, it can even make or break the success of the product in the market. While brands often concentrate on custom colors, marketing messages and overall visual reception of the label, the shape of containers plays an important role in this and is not something to be overlooked. Visonpack, a leading cosmetic packaging manufacturer in China that works with a broad range of innovative lipstick tube shapes, eyeliner pallets, mascara bottles, and so on, has some unique ideas to shape the modern branding and functional needs of the cosmetic industry through their custom packaging services. Here are some of the smart shape customization options and methods that this manufacturer is offering to cosmetic brands across the world, enabling them to meet the latest industry trends for attractive packaging that is also utilitarian.
Modern Needs for Custom Shapes in Cosmetic Packaging
For most of its part, the shape of a cosmetic container is about two things: aesthetics and functionality. The aesthetic part handles most of the branding objectives. But besides aesthetic appeal, the containers also need to live up to the usability criteria, enduring the distribution, transportation, and all the beats of usability. Below is a more detailed insight into the core needs of cosmetic brands.
Ease of Handling
Through the lens of the latest trends in cosmetic products, the package design demands convenience, sustainability, and simplicity of use. So in that sense, the latest trend for modern cosmetics is to meet the fast life handling, especially cosmetic packaging with international shipping. So the market demand focuses on easy-grip, stackable, travel-friendly, and practical spill-proof dispenser models. Such cosmetic package designs consisting of primary and secondary layers are not only responsible for protecting the main makeup item on the interior and looking attractive on the exterior, but they also have all the features to endure hard handling during transportation, distribution, and how the consumers use them every day.
Branding Objectives
Branding is a prime attribute of cosmetic packaging. And branding is particularly very dense foliage in the beauty & cosmetics industry. Because new brands join the market every minute, it pushes the design and representation of the beauty products to dispersed commercial objectives. Tight competition is something that every brand has to weather, not just in terms of producing high-quality cosmetics, but also in designing innovative cosmetic structures. And the package design is a big component of that objective!
Custom Shapes of Cosmetic Containers Aim for Distinction
If you compare the rouge and powder containers from 1921, exactly 100years from now, the shapes and forms of today’s containers yearn for distinction in terms of minimalism, and practical storage instead of pomp and drama.
Take the classic bullet-shaped lipstick tube packaging, for example, they cannot stand and would roll over, which could create a vision of clutter! Powder cases, with intricate corners and sharp edges, can damage the purse, or accumulate dust in the curves. So the need is for blunt edges, smooth finishes, and free-standing containers that need less space and lesser need of maintenance. But does that mean that the artistic value has been reduced? And no scope for a little drama? Well, that is where manufacturers like Visonpack have to make a difference.
How Custom Packaging Works in Visonpack
Visonpack has done years of research and development to bring customers the quintessential packaging design dynamics for beauty & skincare products. The design options have moved lightyears ahead of the square and round cosmetic packaging paradigm.
Metal, acrylic, and ABS-based cosmetic tubes and containers are produced through molds. With a massive collection of ready-to-use custom package shapes, the company also offers customization of molds if the customer wants to create something completely out-of-the-box and unique.
Visonpack, is among the few brands that make custom packaging in China and their policy is quite straightforward. If our customers want to customize their own shapes of cosmetic packaging, they would order the molds too. Even though the cost of such custom molds’ development is relatively higher than the ready-to-use molds, the price depends on the drawings provided by customers. Generally, the first order quantity will be required more than 30,000 pieces.
The Rise of Custom Shapes for Cosmetic Packaging
Now, which cosmetic brand would go for the extra effort and cost just to invest in custom packaging? The fact of the matter is that custom cosmetic package designing is becoming a growing industrial need.
It has a lot to do with the consumer psyche! Take the luxury lip gloss container for example. You have 10 different products, all from reputed brands and all about the same cost. A recent survey confirms how 80% of consumers would choose luxe cosmetic products based on how ravishing the containers look!
Today, cosmetics and skin care products are not all about women anymore. There is a wide range of men’s grooming products available in the market too. Similarly, products aren’t limited to rouge and eye makeup anymore. The lines between beauty and personal care have become much obscure over the years, with hundreds of items in every category. They can’t all look the same or similar! Color customization is not sufficient. For a dynamic, outstanding product structure, brands find it necessary to work with unique shapes and structures of containers to maintain the distinction.
Philosophy Behind the Custom Cosmetic Packaging by Visonpack
Containers can be as good as collectibles! And for many brands, especially luxury labels this is a very effective marketing and branding strategy. Think comic characters, animals, celebrity figures, and many other distinctions that can be brought to life with the resources of custom-shaped mold designs.
Visonpack is increasingly working with 3-D printing. This is especially crucial for the very complex forms and patterns demanded by beauty product companies. Some of their highly popular products include the pen-shaped lipstick container, the creative shaped Girl eyeliner packaging, the bowling pin shaped mascara container, heart-shaped containers, and lots more.
If this is what you need for your cosmetic brand, then you know where to start looking! Get in touch with Visonpack and get to know your broad options
